Second Life Business
Many Second Lifers own a Second Life business. It is a way to earn money and a way to make your presence known in the Second Life virtual world. The only limit to the development and success of your Second Life business is your creativity.
Real world business ventures can also have a presence in the virtual world business environment. Many actual businesses and organizations set up space in Second Life. These businesses can get massive amounts of traffic and advertising for very little money. If you are interested in learning about the entertainment industry click here. For info on the clothing industry click here, and for info on the music industry, click here.
Are You an Entrepreneur?
Do you have a dream of owning your own business? Have you not been able to realize your dream in the real world? If so, Second Life will allow you to set up shop in the Second Life virtual world. Click here to learn about Second Life marketing practices or money. For info on the Second Life economy, click here. Find information on the Second Life statistics here.
Most Second Life business models are based on storefronts. The first step to opening your Second Life business is to find a property for your business. You can rent from a Second Life developer, (yet another business opportunity), or you can buy land or existing buildings for your storefront. Click here to learn about Second Life sims. Find information about Second Life products here and the Second Life marketplace.
Once you have second life land and/or building you can move your merchandise into your store. Clothing stores are very popular in Second Life, click here to learn more about second life fashion. If you open a clothing store you will want to make your business stand out from the big competition. When building your own store make an innovative and spectacular building including awesome outdoor spaces if possible. You can decorate your clothing store in a unique and eye-catching way and stock your store with needed and exclusive or one of a kind second life clothing items. You need to be different and catch attention if you want to have great success but also be practical and make things easy for your clients. Having well organized products, easy to find and purchase and with reasonable prices are the first key towards a successful store.
You will have two goals once your business is open. You want repeat customers and you want your customers to spread the word about your business. You can send out newsletters when you add new items to your store if you have created a customer database. You can also send reviews of your store to Second Life bloggers-if they like what they see they will give you free advertising in their blog.
You can create a group to keep clients update of news about your store, design your store website, interchange banners with other businesses, create affiliate programs, use sponsorship, buy online advertising, buy traffic and use all the real life online resources available to market your virtual business. Depending on your business you can even use offline marketing techniques like advertising in real life magazines, newspapers and even TV.
Big Box Business
The presence of real world businesses is growing daily in the Second Life virtual world. IBM spent over 10 million dollars to develop and run their Second Life business and is working with Linden Lab in technological projects like interoperability between virtual worlds. Cisco systems, Sun Microsystems, and Dell Computers are only a few of the many real world business ventures you will find in the Second Life environment.
Companies who open a second life store can expect to see good traffic if they work hard and do things in the right way. With over 10 million Second Lifers these real world businesses are getting noticed in the virtual world. Second Lifers recognize the name or brand of the real world business and stop in to see what they have to offer. A second life store opens, in many cases, in a virtual reality city. Click here to learn about this virtual reality location.
Apart from enterprises, educators have also a big presence in the virtual world of Second Life. Click here to learn about Second Life education and find more info about second life learning.
What About the Small Guy?
Even small Second Life businesses have chances of success. You may feel that it is a lost cause when going up against the Big Boys but this is where Second Life differs from real life. Second Lifers are always on the lookout for the interesting, the new, and unique. If you can fill this niche you will have a successful Second Life business. But like with any business remember that you need always to work hard in order to achieve success.
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