Second Life Marketing
Second Life marketing is a growing phenomenon. The Second Life community boasts over 10 million users, many of whom log on to the Second Life virtual world on a daily basis. That’s a lot of potential customers, folks!
Recognizing the vast potential of S.L. marketing has positioned many major companies on the forefront of this new way in which advertising and branding are being accomplished. IBM and Cisco systems are only two of the big corporations who now have a Second Life presence.
Not only large corporations benefit from marketing. Small business owners can set up shop on Second Life and get free advertising. It is a great way to get your name out there and your product known.
The Big Boys
Major corporations have discovered the benefits of virtual reality. Second Life, the internet’s largest virtual community, is seeing more and more large businesses open storefronts in the Second Life virtual environment.
Corporations are finding many advantages to advertising and marketing in the virtual world. Second Life alone, with its millions of users, allows corporations to get instant brand recognition. IBM, Cisco Systems, Sun Microsystems, Dell Computers, and many other “big boy” enterprises have set up a presence in Second Life.
One marketing expert stated in a Second Life blog that when major businesses start using virtual reality as a means of marketing it is time for everyone else to sit up and take notice.
Out of the Box
What if you have a small business or Second Life business you would like to market? If the big corporations are filtering millions of dollars to fund Second Life marketing campaigns how can you get your small business noticed?
Second Life, unlike the real world, puts all marketing efforts, big or small, on the same playing field. If you are not a “big box” store you can still use the same methods they use to create a presence in the Second Life virtual marketplace. You may not have the demographic studies and R & D help that the big guys have but can rely on your own creativity and business sense.
Once you have set up a Second Life business you can immediately begin to market yourself. Make your store exciting and unique. Offer items that are needed and one of a kind. Develop an easy and pleasant shopping experience to your customers. Connect with other sellers, write and post blogs, advertise in Second Life publications and use all the systems available online and even offline to attract traffic and customers to your virtual store.
The best way for any Second Life marketing campaign to succeed is by starting with a plan. Whether you are a large company or a one man show you can develop a business and marketing plan for your Second Life store. Spend time looking at marketing techniques employed by other Second Life business owners. Find out what works and what doesn’t. This will help you develop the best Second Life marketing plan for you and your business.
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