Second Life Products

Many Second Life products simulate their real life counterparts. For example, residents can buy traditional-looking clothing and furniture, like a business suit or a wood-grain table. But other objects are pure Second Life (SL) fantasy and can only exist in a virtual world, like avatar wings and sky castles. These imaginary creations are a large part of what makes spending time in Second Life so entertaining. And it does not take long before SL residents are buying, building, or selling objects of their own.

Buying objects

After spending some time getting use to the free features that are available to customize an avatar, new residents usually start adding to their inworld inventories by buying a few inexpensive Second Life products. The ‘Avatar Accessories’ page in the SL marketplace is a popular place to browse and pick up some freebies like exotic hair designs or sparkling diamond jewelry, and move up to low-cost magic wands. On the ‘Home and Garden´ pages, residents can find free virtual palm trees for their patios, and inexpensive chairs for their living rooms.

Building objects

After buying a few objects for their inventories, many residents decide to experiment with creating content of their own. Any user can create objects and retain the intellectual property rights to them. Retaining ownership rights is important because content creation can be time consuming. For example, people put a lot of time and effort into graphic design for creating textures that are close to being photo-realistic, like avatar hair that simulates long red hair, or a rustic gray stone fireplace. Other people spend their time programming scripts to put into those objects, like making the long red hair flow when the avatar flies or making the flames dance in the fireplace. Users with graphic and programming skills get great enjoyment from building SL products, and the rest of the community gets to enjoy living with any of their creations that they build in public areas.

Selling objects

Once people find that they enjoy building objects, selling Second Life products is a logical next step. This is where the real value of being able to retain intellectual property rights is realized, because content creators can sell their artwork and scripts, and keep the profits. For residents who have become serious about their content creation, the Second Life wiki has a page named ´Marketing Your Products In Second Life’ that has useful information about both free and paid ways to market products both inworld and on the web.

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